The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
It's What You Do
Agency: The Martin Agency / Richmond + Hungry Man / New York
Client: GEICO Category: Consumer - Television / 30 Second - Campaign
Whatever Happens
Agency: HAVAS PARIS / PUTEAUX + OPEN HOUSE / LOS ANGELES
Client: Juva Sante Category: Consumer - Television / 20 Second & Under - Campaign
Rocket Car
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer - Television / 60 Second - Single
Tiny Dancer
Agency: adam&eveDDB / London + Blink / London + Final Cut / London + Manning Gotlieb OMD (Media Agency) / London
Client: John Lewis Insurance Category: Consumer - Television / Over 60 Second - Single
The Man on the Moon
Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London
Client: John Lewis Category: Consumer - Television / Over 60 Second - Single
Dinner Party
Agency: BBH / London + Outsider / London + MPC / London + Factory / London
Client: The Guardian & Observer Category: Consumer - Television / 30 Second - Single
I'm Weeding Right Now
Agency: dummy. / venice + mcgarrybowen / london + out-sider / london
Client: The Scotts Miracle-Gro Category: Consumer - Television / 30 Second - Single
Volkswagen "Moments"
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Consumer - Television / Budget Under $100K - Single
Designed to be Forgotten
Agency: Droga5 / New York + Quilted Northern / Atlanta + Smuggler / New York + Method / New York/Atlanta
Client: Quilted Northern Category: Consumer - Television / 30 Second - Campaign
Tiny Dancer
Agency: adam&eveDDB / London + Blink / London + Final Cut / London + MPC / London
Client: John Lewis Insurance Category: Consumer - Television / 60 Second - Single
Ripple
Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles
Client: Nike Golf Category: Consumer - Television / Over 60 Second - Single
Last
Agency: Wieden+Kennedy / Portland + Park Pictures / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica
Client: Nike Category: Consumer - Television / Over 60 Second - Single
Fun Run
Agency: BBH / London + Outsider / London + MPC / London + Factory / London
Client: The Guardian & Observer Category: Consumer - Television / 30 Second - Single
Whisper
Agency: The Martin Agency / Richmond + Hungry Man / New York
Client: GEICO Category: Consumer - Television / 30 Second - Single
Spare the Act
Agency: AMV BBDO / London
Client: Curry's PC World Category: Consumer - Television / Commercials of Varying Length - Campaign
Own Your Weekend. Or Someone Else Will.
Agency: BBH / London + Outsider / London + MPC / London + Factory / London
Client: The Guardian & Observer Category: Consumer - Television / 30 Second - Campaign
We Don't Make Sausage. We Make Family. And Sausage.
Agency: Droga5 / New York
Client: Johnsonville Category: Consumer - Television / 30 Second - Campaign
Non-Genuine Animals
Agency: Y&R SA / Cape Town
Client: Jaguar Land Rover South Africa Category: Consumer - Television / 20 Second & Under - Campaign
Ripple
Agency: Biscuit Filmworks / Los Angeles + Wieden+Kennedy / Portland
Client: Nike Golf Category: Consumer - Television / 60 Second - Single
Friends Furever
Agency: Droga5 / New York + Google Android / New York + The Mill / New York
Client: Google Android Category: Consumer - Television / 60 Second - Single
Hagglers
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: Andes Beer Category: Consumer - Television / 60 Second - Campaign
Tomcat - Tailpipe :15 (TV)
Agency: Barton F. Graf / New York + Smith & Jones Films / London
Client: Scotts Miracle-Gro Category: Consumer - Television / 20 Second & Under - Single
Chair
Agency: Deutsch / New York + Dummy films / Venice
Client: Sherwin Williams Category: Consumer - Television / 20 Second & Under - Single
Justino
Agency: Leo Burnett / Madrid + Passion Pictures / London + Blur Films / Madrid
Client: Loterias y Apuestas del Estado Category: Consumer - Television / Over 60 Second - Single
Dear Summer
Agency: the community / Miami
Client: Corona Extra Category: Consumer - Television / Over 60 Second - Single
Marilyn
Agency: BBDO / New York
Client: Mars Chocolate North America / Snickers Category: Consumer - Television / 30 Second - Single
Spy
Agency: The Martin Agency / Richmond + Hungry Man / New York
Client: GEICO Category: Consumer - Television / 30 Second - Single
Yard Sale
Agency: Deutsch / New York + Dummy Films / Venice
Client: Sherwin Williams Category: Consumer - Television / Commercials of Varying Length - Campaign
Domestic Violence
Agency: Publicis Conseil / Paris
Client: France 5 Category: Consumer - Television / Budget Under $100K - Single
Library
Agency: Sid Lee / Montréal
Client: Kumpan Electric Category: Consumer - Television / Budget Under $100K - Single
Crisper TV Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America / Snickers Crispers Category: Consumer - Television / 30 Second - Campaign
Priceline TV Campaign
Agency: BBDO / New York
Client: Priceline.com Category: Consumer - Television / 30 Second - Campaign
It's Really Time to Let Go
Agency: CP+B / Miami
Client: letgo Category: Consumer - Television / 30 Second - Campaign
Epic Cord Fail
Agency: Doner / Detroit + PYTKA / Los Angeles + Tool of North America / Los Angeles
Client: JBL Category: Consumer - Television / 30 Second - Campaign
Weird, Right?
Agency: Droga5 / New York
Client: Scion Category: Consumer - Television / 30 Second - Campaign
Way Better Rich Person TV Campaign
Agency: McCann / New York
Client: New York Lottery Category: Consumer - Television / 30 Second - Campaign
UBS Retirement Campaign
Agency: Publicis Communications Schweiz AG / Zurich
Client: UBS Category: Consumer - Television / 30 Second - Campaign
Santa Suits Up
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer - Television / 30 Second - Campaign
Tomcat TV Campaign - Slingshot :15, Tailpipe :15, Roller Skate:15
Agency: Barton F Graf / New York + Smith & Jones / London
Client: Scotts Miracle-Gro Category: Consumer - Television / 20 Second & Under - Campaign
Like Brands. Only Cheaper I
Agency: BMF / Sydney + Rabbit Content / Sydney
Client: ALDI Australia Category: Consumer - Television / 20 Second & Under - Campaign
World Gallery TV
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer - Television / 20 Second & Under - Campaign
AXE - The Thing
Agency: 72andSunny / Amsterdam
Client: Unilever (AXE) Category: Consumer - Television / 60 Second - Single
Only Ordinary by Name
Agency: adam&eveDDB / London + Starcom Mediavest / London + Somesuch / London + Trim / London
Client: Heineken - John Smith's Category: Consumer - Television / 60 Second - Single
Imagine the Possibilities
Agency: BBDO / San Francisco
Client: Barbie, Mattel Category: Consumer - Television / 60 Second - Single
Time Upon a Once
Agency: BBDO / New York
Client: GE Category: Consumer - Television / 60 Second - Single
The Stone
Agency: BETC / Paris + Partizan / Paris + Royal Post / Paris + Mathematic / Paris
Client: CANAL+ Category: Consumer - Television / 60 Second - Single
Moments
Agency: DDB Canada / Vancouver
Client: Volkswagen Category: Consumer - Television / 60 Second - Single
Trip
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: Andes Beer Category: Consumer - Television / 60 Second - Single
Thank You For Being A Friend
Agency: Fallon / Minneapolis + Arby's Restaurant / Atlanta + Viacom Velocity / New York City + Volt / Minneapolis
Client: Arby's Category: Consumer - Television / 60 Second - Single
Emily's Oz
Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica
Client: Comcast/XFINITY Category: Consumer - Television / 60 Second - Single
Award:
2016 Film Gold Pencil
Agency:
The Martin Agency / Richmond + Hungry Man / New York
Client:
GEICO
Title:
It's What You Do
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16012G
Award:
2016 Film Gold Pencil
Agency:
HAVAS PARIS / PUTEAUX + OPEN HOUSE / LOS ANGELES
Client:
Juva Sante
Title:
Whatever Happens
Category:
Consumer - Television / 20 Second & Under - Campaign
Annual ID:
FI16018G
Award:
2016 Film Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Rocket Car
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16001G
Award:
2016 Film Gold Pencil
Agency:
adam&eveDDB / London + Blink / London + Final Cut / London + Manning Gotlieb OMD (Media Agency) / London
Client:
John Lewis Insurance
Title:
Tiny Dancer
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16020G
Award:
2016 Film Gold Pencil
Agency:
adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London
Client:
John Lewis
Title:
The Man on the Moon
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16021G
Award:
2016 Film Gold Pencil
Agency:
BBH / London + Outsider / London + MPC / London + Factory / London
Client:
The Guardian & Observer
Title:
Dinner Party
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16006G
Award:
2016 Film Gold Pencil
Agency:
dummy. / venice + mcgarrybowen / london + out-sider / london
Client:
The Scotts Miracle-Gro
Title:
I'm Weeding Right Now
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16007G
Award:
2016 Film Silver Pencil
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
Volkswagen "Moments"
Category:
Consumer - Television / Budget Under $100K - Single
Annual ID:
FI16028S
Award:
2016 Film Silver Pencil
Agency:
Droga5 / New York + Quilted Northern / Atlanta + Smuggler / New York + Method / New York/Atlanta
Client:
Quilted Northern
Title:
Designed to be Forgotten
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16013S
Award:
2016 Film Silver Pencil
Agency:
adam&eveDDB / London + Blink / London + Final Cut / London + MPC / London
Client:
John Lewis Insurance
Title:
Tiny Dancer
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16002S
Award:
2016 Film Silver Pencil
Agency:
Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles
Client:
Nike Golf
Title:
Ripple
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16022S
Award:
2016 Film Silver Pencil
Agency:
Wieden+Kennedy / Portland + Park Pictures / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica
Client:
Nike
Title:
Last
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16023S
Award:
2016 Film Silver Pencil
Agency:
BBH / London + Outsider / London + MPC / London + Factory / London
Client:
The Guardian & Observer
Title:
Fun Run
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16008S
Award:
2016 Film Silver Pencil
Agency:
The Martin Agency / Richmond + Hungry Man / New York
Client:
GEICO
Title:
Whisper
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16009S
Award:
2016 Film Silver Pencil
Agency:
AMV BBDO / London
Client:
Curry's PC World
Title:
Spare the Act
Category:
Consumer - Television / Commercials of Varying Length - Campaign
Annual ID:
FI16026S
Award:
2016 Film Bronze Pencil
Agency:
BBH / London + Outsider / London + MPC / London + Factory / London
Client:
The Guardian & Observer
Title:
Own Your Weekend. Or Someone Else Will.
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16014B
Award:
2016 Film Bronze Pencil
Agency:
Droga5 / New York
Client:
Johnsonville
Title:
We Don't Make Sausage. We Make Family. And Sausage.
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16015B
Award:
2016 Film Bronze Pencil
Agency:
Y&R SA / Cape Town
Client:
Jaguar Land Rover South Africa
Title:
Non-Genuine Animals
Category:
Consumer - Television / 20 Second & Under - Campaign
Annual ID:
FI16019B
Award:
2016 Film Bronze Pencil
Agency:
Biscuit Filmworks / Los Angeles + Wieden+Kennedy / Portland
Client:
Nike Golf
Title:
Ripple
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16003B
Award:
2016 Film Bronze Pencil
Agency:
Droga5 / New York + Google Android / New York + The Mill / New York
Client:
Google Android
Title:
Friends Furever
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16004B
Award:
2016 Film Bronze Pencil
Agency:
Del Campo Saatchi & Saatchi / Buenos Aires
Client:
Andes Beer
Title:
Hagglers
Category:
Consumer - Television / 60 Second - Campaign
Annual ID:
FI16005B
Award:
2016 Film Bronze Pencil
Agency:
Barton F. Graf / New York + Smith & Jones Films / London
Client:
Scotts Miracle-Gro
Title:
Tomcat - Tailpipe :15 (TV)
Category:
Consumer - Television / 20 Second & Under - Single
Annual ID:
FI16016B
Award:
2016 Film Bronze Pencil
Agency:
Deutsch / New York + Dummy films / Venice
Client:
Sherwin Williams
Title:
Chair
Category:
Consumer - Television / 20 Second & Under - Single
Annual ID:
FI16017B
Award:
2016 Film Bronze Pencil
Agency:
Leo Burnett / Madrid + Passion Pictures / London + Blur Films / Madrid
Client:
Loterias y Apuestas del Estado
Title:
Justino
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16024B
Award:
2016 Film Bronze Pencil
Agency:
the community / Miami
Client:
Corona Extra
Title:
Dear Summer
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16025B
Award:
2016 Film Bronze Pencil
Agency:
BBDO / New York
Client:
Mars Chocolate North America / Snickers
Title:
Marilyn
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16010B
Award:
2016 Film Bronze Pencil
Agency:
The Martin Agency / Richmond + Hungry Man / New York
Client:
GEICO
Title:
Spy
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16011B
Award:
2016 Film Bronze Pencil
Agency:
Deutsch / New York + Dummy Films / Venice
Client:
Sherwin Williams
Title:
Yard Sale
Category:
Consumer - Television / Commercials of Varying Length - Campaign
Annual ID:
FI16027B
Award:
2016 Film Merit Award
Agency:
Publicis Conseil / Paris
Client:
France 5
Title:
Domestic Violence
Category:
Consumer - Television / Budget Under $100K - Single
Annual ID:
FI16156M
Award:
2016 Film Merit Award
Agency:
Sid Lee / Montréal
Client:
Kumpan Electric
Title:
Library
Category:
Consumer - Television / Budget Under $100K - Single
Annual ID:
FI16157M
Award:
2016 Film Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America / Snickers Crispers
Title:
Crisper TV Campaign
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16130M
Award:
2016 Film Merit Award
Agency:
BBDO / New York
Client:
Priceline.com
Title:
Priceline TV Campaign
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16131M
Award:
2016 Film Merit Award
Agency:
CP+B / Miami
Client:
letgo
Title:
It's Really Time to Let Go
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16132M
Award:
2016 Film Merit Award
Agency:
Doner / Detroit + PYTKA / Los Angeles + Tool of North America / Los Angeles
Client:
JBL
Title:
Epic Cord Fail
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16133M
Award:
2016 Film Merit Award
Agency:
Droga5 / New York
Client:
Scion
Title:
Weird, Right?
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16134M
Award:
2016 Film Merit Award
Agency:
McCann / New York
Client:
New York Lottery
Title:
Way Better Rich Person TV Campaign
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16135M
Award:
2016 Film Merit Award
Agency:
Publicis Communications Schweiz AG / Zurich
Client:
UBS
Title:
UBS Retirement Campaign
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16136M
Award:
2016 Film Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Santa Suits Up
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16137M
Award:
2016 Film Merit Award
Agency:
Barton F Graf / New York + Smith & Jones / London
Client:
Scotts Miracle-Gro
Title:
Tomcat TV Campaign - Slingshot :15, Tailpipe :15, Roller Skate:15
Category:
Consumer - Television / 20 Second & Under - Campaign
Annual ID:
FI16141M
Award:
2016 Film Merit Award
Agency:
BMF / Sydney + Rabbit Content / Sydney
Client:
ALDI Australia
Title:
Like Brands. Only Cheaper I
Category:
Consumer - Television / 20 Second & Under - Campaign
Annual ID:
FI16142M
Award:
2016 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
World Gallery TV
Category:
Consumer - Television / 20 Second & Under - Campaign
Annual ID:
FI16143M
Award:
2016 Film Merit Award
Agency:
72andSunny / Amsterdam
Client:
Unilever (AXE)
Title:
AXE - The Thing
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16095M
Award:
2016 Film Merit Award
Agency:
adam&eveDDB / London + Starcom Mediavest / London + Somesuch / London + Trim / London
Client:
Heineken - John Smith's
Title:
Only Ordinary by Name
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16096M
Award:
2016 Film Merit Award
Agency:
BBDO / San Francisco
Client:
Barbie, Mattel
Title:
Imagine the Possibilities
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16097M
Award:
2016 Film Merit Award
Agency:
BBDO / New York
Client:
GE
Title:
Time Upon a Once
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16098M
Award:
2016 Film Merit Award
Agency:
BETC / Paris + Partizan / Paris + Royal Post / Paris + Mathematic / Paris
Client:
CANAL+
Title:
The Stone
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16099M
Award:
2016 Film Merit Award
Agency:
DDB Canada / Vancouver
Client:
Volkswagen
Title:
Moments
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16100M
Award:
2016 Film Merit Award
Agency:
Del Campo Saatchi & Saatchi / Buenos Aires
Client:
Andes Beer
Title:
Trip
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16101M
Award:
2016 Film Merit Award
Agency:
Fallon / Minneapolis + Arby's Restaurant / Atlanta + Viacom Velocity / New York City + Volt / Minneapolis
Client:
Arby's
Title:
Thank You For Being A Friend
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16102M
Award:
2016 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica
Client:
Comcast/XFINITY
Title:
Emily's Oz
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16103M
